Is Your Website Content Ready for AI Search?

This checklist applies to any individual page: a service page, a location page, or a blog article. Run it against your highest-traffic or highest-value pages first.

The Checklist

1. Open with a direct answer. The first two to four sentences on the page should answer the main question directly, before any background or marketing copy.
2. Phrase headings as real questions. Use the language a customer would actually type or say, rather than generic labels like "Our Approach."
3. Move key facts out of images. Prices, hours, credentials, and service details stated only inside an image are invisible to most AI crawlers.
4. Add a genuine FAQ section. Address specific, realistic questions, not generic ones, and mark them up with FAQPage schema.
5. Check that content renders without JavaScript. Load the page with JavaScript disabled and confirm the key content is still present in the page source.
6. Cut duplicate content across similar pages. Pages that repeat the same paragraphs with only a city or service name swapped read as thin to both search engines and AI tools.
7. Keep paragraphs short and specific. Long, meandering paragraphs are harder for an AI system to extract a single clean answer from than short, direct ones.

Progress is only stored in your browser on this device; nothing is sent to us, and no account is needed. Completing every item improves your foundations but does not guarantee AI visibility, since the platforms alone control their answers.

Who Is This Checklist For?

This checklist is for whoever writes or edits website content, whether that is a business owner, a marketing lead, or a copywriter, and works as a pre-publish check for any new page.